Diogo Reus

Product Leader · SaaS Veteran · AI Builder

15+ years transforming education through technology.
From Flash animations to GPT-5 pipelines.

Scroll to explore
LOADING MEMORIES...
2010 - 2012 The Flash Era

Graphic Design Graduate

Fresh out of UFSC with a Graphic Design degree. University lab experiments, ActionScript 3, and the thrill of making pixels dance.

LANTEC - UFSC

Flash AS3 Developer • 2010-2011

My first professional gig at the university's multimedia lab. Researching technology in education, which would become my entire career.

FlashAS3EdTech
READY

VW SpaceCross Game

Interactive Mini-Game • Mobiliza

A point-and-click challenge game for Volkswagen. Corporate training disguised as entertainment, my specialty.

ActionScriptGame DevVW
READY

Garagem VW Training

E-Learning Course • Mobiliza

Step-by-step vehicle presentation courses. Teaching salespeople how to show off cars, one Flash animation at a time.

SCORME-LearningFlex
READY

BRF & Senior Projects

Corporate Training • Mobiliza

Interactive courses and games for major Brazilian enterprises. Cross-functional collaboration before it was a buzzword.

FlashInteractiveB2B
READY
WINAMP
320kbps44kHzstereo
00:00/00:00
Diogo Reus - Electric Dreams***Diogo Reus - Electric Dreams
VOL
BAL
Track 1/3
1.5 Years at UFSC Lab
9 Months as Trainee
3+ Enterprise Clients
FlashAS3FlexSCORMPhotoshopAfter Effects

Design & Research

Interaction Design Visual Design Prototyping User Testing User Research Focus Groups Wireframing Usability Analysis
>_
2012 - 2017 // The Developer Era

Developer by Choice

From Flash to full-stack. Built Brazil's leading e-learning authoring platform from the ground up: Backbone.js, Node.js, MongoDB, AWS.

index.ts - Visual Studio Code
applique>index.ts
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class="comment">// Applique Core - Content Authoring Engine
class="comment">// Tech Lead: Diogo Reus | class="number">2012-class="number">2017

import { Model, Collection } from class="string">'backbone';
import * as AWS from class="string">'aws-sdk';
import { SCORMExporter } from class="string">'./scorm-export';

interface CourseData {
  title: string;
  scormVersion: class="string">'class="number">1.2' | class="string">'class="number">2004';
  interactions: Interaction[];
  assets: AssetReference[];
}

class="comment">/**
 * CourseModule - Core content unit class="keyword">for e-learning courses
 * Features: Drag-and-drop, SCORM export, asset management
 */
export class CourseModule extends Model {
  private s3: AWS.S3;
  private exporter: SCORMExporter;

  defaults(): CourseData {
    class="keyword">return {
      title: class="string">'Untitled Course',
      scormVersion: class="string">'class="number">1.2',
      interactions: [],
      assets: []
    };
  }

  constructor(attrs?: Partial) {
    super(attrs);
    this.s3 = new AWS.S3({ region: class="string">'sa-east-class="number">1' });
    this.exporter = new SCORMExporter(this);
  }

  async exportToSCORM(): Promise {
    class="keyword">const manifest = this.exporter.generateManifest();
    class="keyword">const packageUrl = await this.uploadPackage(manifest);

    console.log(class="string">`[Applique] SCORM package ready: ${packageUrl}`);
    class="keyword">return packageUrl;
  }

  private async uploadPackage(manifest: string): Promise {
    class="keyword">const key = class="string">`courses/${this.id}/imsmanifest.xml`;

    await this.s3.putObject({
      Bucket: class="string">'applique-exports',
      Key: key,
      Body: manifest,
      ContentType: class="string">'application/xml'
    }).promise();

    class="keyword">return class="string">`https:class="comment">//cdn.applique.com.br/${key}`;
  }
}

class="comment">// Stats: class="number">100+ clients | class="number">50+ internal users | 1M+ assets
Welcome to Applique Terminal
Type 'help' for available commands.
$
main00
TypeScriptUTF-8LF

// dependencies.json

JavaScript
TypeScript
React
CSS
Python
Node.js
MongoDB
PostgreSQL
AWS

// tech-lead.skills

System Architecture
Testing Strategy
Design Systems
Agile / Scrum
Team Management
Code Review
CI/CD Pipelines
Technical Planning

// career-progression

1y 10mo

Tech Lead

Mar 2012 - Dec 2013

  • > Led architecture decisions for Applique platform
  • > Built frontend with Backbone.js, Sass, Gulp
  • > Managed team of 4 developers
  • > Set up AWS infrastructure with Chef
3y 8mo

Head of Product

Dec 2013 - Jul 2017

  • > Secured 100+ contracting clients
  • > Managed team of up to 10 professionals
  • > Oversaw platform infrastructure on AWS
  • > Established Applique as T&D market leader
100+ clients
50+ internal users
10 team members
1M+ assets in library
2017 - 2024 Executive Era

Executive by Challenge

From building products to building a company. Led the transformation from services to SaaS, scaled revenue to $10M ARR, and grew a team that shapes Brazil's corporate learning landscape.

Annual Revenue Live
$0M

2024 ARR • Bootstrapped

YoY Growth
+0%

Revenue growth as CGO

Enterprise Clients
0+

Companies trained

CSAT Score
0%

Customer satisfaction

Learners Trained
0K+

Employees educated

Team Size
0

Employees in 2024

Career Progression

CPO

Chief Product Officer
5y 2mo

Aug 2017 - Sep 2022

  • Defined product vision for LMS platform
  • Led Go-to-Market strategy
  • Adopted Shape Up methodology
  • Managed Product & Dev team of ~15

CGO

Chief Growth Officer
2y 4mo

Sep 2022 - Dec 2024

  • Led team of ~13 across Marketing, Pre-Sales, Sales
  • Added 100+ new clients
  • Developed pricing strategies
  • Internalized Inbound Marketing

CPO Competencies

Product Vision Product Strategy Go-to-Market Roadmap Management Shape Up Methodology User Research

CGO Competencies

Channel Strategy Sales Optimization Pricing & Packaging Inbound Marketing Revenue Operations Partner Development

Trusted by enterprise leaders

Volkswagen
Embraer
Banco do Brasil
Santander
Tok&Stok
Tupy
Jadlog
Grupo Zaffari
Panvel
MAPFRE
Unimed
BRF
Senior
Volkswagen
Embraer
Banco do Brasil
Santander
Tok&Stok
Tupy
Jadlog
Grupo Zaffari
Panvel
MAPFRE
Unimed
BRF
Senior
Great Place to Work 2017, 2019
4.5/5 Glassdoor • 95% recommend
InovAtiva Brasil • Promessas Endeavor
2025 - ∞ The AI Era

AI Builder

by Evolution

From building learning platforms to building with AI at scale. Led one of the most ambitious AI curriculum projects in K-12 history. |

Flagship Project Deployed
AE Studio → Alpha School

Alpha Incept

A complete Grades 3-8 Language Arts curriculum generated using GPT-5 pipelines in 6 months, what traditionally takes years with large teams.

Neural Response Generating...

Initialized GPT-5 curriculum generation pipeline... |

Processing 595 lessons across Grades 3-8 Language Arts. |

Generating 1M+ question candidates for validation. |

Applying 60+ automated quality checks per artifact. |

Final output: 66,413 validated questions. Quality: 91.9% |

91.9% Quality Rating
66K+ Questions Generated
595 Lessons Created
+17.8pp Test Improvement

AI/ML Expertise

Agent Orchestration Multi-agent systems, tool use, memory
Eval Systems LLM-as-judge, rubric design, quality metrics
Observability Tracing, logging, cost tracking
RAG Systems Retrieval optimization, chunking strategies
Vector Databases Embeddings, similarity search, indexing
LLM Pipelines Multi-stage generation, validation loops
AE

AE Studio

Senior AI Technical Product Manager

160-person bootstrapped AI development agency. Building custom AI solutions for Fortune 10 executives. Mission: increase human agency.

Salesforce Walmart EVgo Pacific Life